Startup development support
Built for founders who know what they're building.
Most early-stage problems aren't unique - but the combination of your market, team, and timing usually is. That's where generic advice stops working.
How we work
What stays consistent across long-term engagements
Not every client starts with the same problem. But after six months or a year, there's a pattern in what they say made the difference.
"I'd had two advisors before this. Both gave me frameworks. What was different here was that someone actually looked at our specific numbers and told me which assumptions were wrong."
Tomáš Bryndza
Co-founder, logistics SaaS - 14 months working together
"The value wasn't in the big strategy sessions. It was in the weekly check-ins where someone helped me decide what to stop doing. That's harder than it sounds."
Fionnuala Ó Briain
Founder, B2B marketplace - 9 months working together
"My previous coach kept telling me to think bigger. What I actually needed was someone to help me get the next 60 days right. That's what happened here."
Radovan Klučka
Founder, edtech platform - 11 months working together
Professional associations and recognised standing
Enterprise Ireland Network
Startup ecosystem partner
NDRC Alumni Advisor
Pre-seed accelerator network
Startup Ireland Member
National founders community
IBYE Mentor Panel
Ireland's Best Young Entrepreneur
Transnational Advisory
Cross-border founder support
Specific situations, specific outcomes
These are real engagements. The situations were messy, the timelines were tight, and the results took longer than anyone expected.
Product pivot
When the first version wasn't wrong - just aimed at the wrong buyer
Séverine Vanhoorelbeke had built a project management tool for creative agencies. After 8 months, she had 14 paying users but couldn't grow past them. The product wasn't broken - the ICP was. Over 12 weeks we worked through her actual usage data, identified the 4 users who were getting real value, and rebuilt her positioning around that subset. She closed her first mid-market contract 6 weeks after repositioning.
Séverine Vanhoorelbeke - B2B SaaS, Belgium
Fundraising prep
Deck wasn't the problem - the story order was
Jakub Fišer had a strong deck but kept getting the same feedback from investors: "interesting, but the timing feels off." We restructured the narrative order across 4 sessions. His next round of investor meetings produced two term sheets.
Jakub Fišer - Fintech, Czech Republic
Team structure
Hiring before the role was clear enough to hire for
Aoife Ní Mhurchú was about to hire a Head of Growth. Three sessions in, it became clear the role she needed didn't match the title. She hired a different profile at a lower cost and got better coverage of the actual gap.
Aoife Ní Mhurchú - Consumer app, Ireland
The range of situations this is built for
Not a service list - a description of where founders tend to be when they first reach out.
Traction without direction
Something is working but you can't tell what's driving it or how to repeat it. You have users or revenue but no clear model for what happens next.
Investor conversations stalling
You're getting meetings but not moving forward. The feedback is vague - "not the right time" or "come back when you have more data." Something in the story isn't landing.
A co-founder or team decision that's overdue
There's a structural problem in the team - a gap, a conflict, or a role that's grown beyond the person in it. You know it needs to change but haven't found the right way to approach it.
Entering a market you don't fully understand yet
You're expanding into a geography or segment that operates differently from where you started. The assumptions that worked before don't translate cleanly.
Pricing that doesn't match the value you're delivering
Customers are happy but your margins don't reflect it. Or you're losing deals at the pricing stage even when the product fits. The number is wrong but you're not sure which direction.
Post-raise pressure with no clear 90-day plan
You've closed a round and now the clock is running. There are too many things you could do with the capital and not enough clarity on what the next milestone actually needs to be.
The concern most founders have before starting
"I've worked with advisors before and ended up doing all the thinking myself anyway."
That's a fair concern. Most advisory relationships fail not because the advisor lacks knowledge, but because the engagement isn't structured around your specific decisions. You end up getting general input on a specific problem.
The work here is structured differently. Each session starts with what you're actually trying to decide in the next two to four weeks - not a broad topic or a framework to learn. If a session doesn't move something forward for you, that's a problem worth addressing directly.
Results still depend on what you do with the work. That part doesn't change. But the input you're getting should be specific enough to be genuinely useful, not just directionally correct.
Common questions answeredweeks before most clients say the engagement paid for itself in clearer decisions
every session is direct - no group calls, no shared cohorts, no templated output